SMEs’ strategic growth options are always related to the Product/Market combination (PMC), whether it’s in developing their product offering, expanding by targeting new market segments, or both. However, the decision is depending on some factors such as: the availability of resources, market dynamics, and the business owner’s risk-taking appetite. The sustainable growth position of SMEs’ businesses is very crucial for their survival and for maintaining their competitive position locally as well as when trying to grow globally.

Competence Management Consulting Director and Founder Mr. Adnan Ziadat, conducted an online awareness session on Wednesday Nov. 18^th through Global Entrepreneurship Week (GEW) in cooperation with iPark, about how to “Grow your business through export” which targeted a pool of startups from early stage to mature level.

This online session helped the attendees to more enhance their knowledge more about the growth strategies and export development which would help them start their first steps on the right direction to grow their businesses.

“Finding your sweet spot is a great start to Export journey”,

In business terms, the sweet spot is where your target customers’ needs fit with what’s special about your product or service and your competitors can not.